Friends, Colleagues, Partners –
We are so pleased to be celebrating our 30th anniversary with you this year. Not only does it represent a significant milestone for the company and our employees, it also provides an opportunity to look ahead to the next 30 years.
We are proud of the company that we have built over the past 30 years. Every one of our 500+ global employees is focused on delivering value to our clients and partners. We have restored millions of dollars in value to our clients and place more $1.7 billion in media on their behalf annually.
When we started the company in 1984, there were 33 corporate trade companies in business. We are often asked why we’d enter such a crowded marketplace. The answer is simple. We knew we could build a trading model that would create value with every trade. As those companies came and went, we remained the leader because trading was the cornerstone of our business and we were focused on our clients’ success. That remains the same today.
As we look ahead, the landscape is changing once again. While the trading model is more broadly accepted, we continue to educate the marketplace. In celebration of our 30th anniversary, we launched a new advertising campaign, “We Made the Trade,” which underscores our distinction in the marketplace: our proprietary trading model. We are focused on ensuring that those in the marketplace clearly understand how Active approaches corporate barter and the value our model delivers.
As the only global, independent, corporate trade company, we continue to lead the industry with innovative products and services. We will continue to add new products. We will continue to educate the marketplace about our trading model and the value it delivers. We will continue to focus on providing a best-in-class experience to our clients and trading partners. We will continue to deliver value. And we will never lose sight of the people who got us here and who will take us to new heights.
To our employees, thank you for your passion, commitment and innovation. To our clients and partners, thank you for your business, trust and partnership. To our future clients and partners, we look forward to solving your business challenges.