Additions Bring Strong Media, Financial and Digital Capabilities to the Company
In 2014, significant shifts in the marketing landscape will dramatically influence how chief marketing officers (CMOs) strategize and prioritize for success.
Significant shifts in the media and marketing landscape will dramatically impact companies’ priorities as they determine their marketing and overall business plans this year. Sticking to the status quo will cause many to fall behind.
In 2014, Active International predicts that significant shifts in the media landscape will dramatically impact CMO priorities and alter the marketing function in the majority of businesses.
Kevin Farkas and Hector Rodriguez recently took time to participate in an email exchange centered on the most effective ways to manage supply chain and asset portfolio risk.