Active international can claim many distinctions in the corporate trade field. None, however, is more valuable to our clients and trading partners than the deep experience of our employees.
Drawing from a diversity of professional backgrounds, they’ve spent decades forming relationships and establishing best practices that enable Active to fulfill its mission of creating value with every trade.
Executive Vice President, Revenue, Strategy & Analytics
Bethany oversees Active’s Business Development Operations Strategies, as well as revenue analytics across the products Active offers to clients through our trading model. In her role she liaises Sales, Client Services, Agency Relationships, Active’s various product units and Operations. With 18 years of agency and client side experience prior to joining Active in 2009, Bethany’s background includes working with brands such as Hasbro, Dairy Queen, W Hotels, Tropicana, and SoBe Lifewater. Her agency roles were at Grey Advertising, G-Whiz Youth and Entertainment Marketing and The Arnell Group and on the client side, she was the Marketing Director at Penguin Publishing.