Active international can claim many distinctions in the corporate trade field. None, however, is more valuable to our clients and trading partners than the deep experience of our employees. 

Drawing from a diversity of professional backgrounds, they’ve spent decades forming relationships and establishing best practices that enable Active to fulfill its mission of creating value with every trade.

Bob O'Neill
Full Team
Bob O'Neill
Executive Vice President, Local Media

Bob and his team are responsible for all Spot Television and Spot Radio activity, and for developing trade relationships with station management and ownership. In addition, Bob is also responsible for Active’s National Audio and Unwired Television groups. 

Bob joined Active in 1993, managing the trade group for 12 years before moving into the Local Media Department. There he had increasingly responsible roles, gaining experience in retail, automotive, packaged goods and tune-in advertising before assuming his current role. Prior to Active, Bob was a local media buyer at Ogivly & Mather. He graduated from Iona college and is currently on the Board of the IRTS.