Active international can claim many distinctions in the corporate trade field. None, however, is more valuable to our clients and trading partners than the deep experience of our employees.
Drawing from a diversity of professional backgrounds, they’ve spent decades forming relationships and establishing best practices that enable Active to fulfill its mission of creating value with every trade.
Vice President, Director of Media Relations
Cecilia is responsible for managing Active’s national broadcast media relationships and creating new trades on behalf of our clients.
Since joining Active in 1993 as a National Broadcast Assistant, Cecilia’s had roles with progressive leadership and responsibility, culminating in her current position. She brings buying, activation and account management skills to the relationships she’s created with the media community. Combined with her expertise in the entertainment category and experience with accounts such as GP and Callaway, she continues to create trading programs that are relevant and beneficial to Active’s clients and media partners.