Active international can claim many distinctions in the corporate trade field. None, however, is more valuable to our clients and trading partners than the deep experience of our employees. 

Drawing from a diversity of professional backgrounds, they’ve spent decades forming relationships and establishing best practices that enable Active to fulfill its mission of creating value with every trade.

John Viserto
Full Team
John Viserto
Senior Vice President, Director of National Broadcast

John and his team are responsible for all National Broadcast media activations. He brings extensive trading experience and strong media relationships to Active’s clients.

John joined Active in 1993 as a Sr. Media Buyer in National Broadcast and was promoted to Vice President, Associate Director and Senior Vice President Director of Operations before assuming his current role. He began his career in the network department at DMB&B (now Mediavest). John holds a B.A. in Communications from St. John’s University and studied abroad at the International School of Marketing and Communications in Budapest.