Active international can claim many distinctions in the corporate trade field. None, however, is more valuable to our clients and trading partners than the deep experience of our employees.
Drawing from a diversity of professional backgrounds, they’ve spent decades forming relationships and establishing best practices that enable Active to fulfill its mission of creating value with every trade.
Senior Vice President, Direct Response Media
Tom is responsible for placing all DR media on behalf of Active’s clients. Before joining Active in 2010, Tom was Media Director for Halogen Response Media, the DR buying unit of Starcom/Mediavest Worldwide. There he managed $60MM+ in annual billings for financial, healthcare, travel and telecom clients.
Previously, he supervised DRTV efforts for Verizon’s consumer products, and negotiation and buy strategies for American Express, HBO and the University of Phoenix, while at ID Media. Having spent his career in DRTV, Tom has extensive experience developing effective media buying strategies to achieve client goals.