Industry-Standard Tools
Active’s media professionals subscribe to a wide variety of industry-standard resources to provide you with the timely and accurate information about your media buys:
| Nielsen Cume Study | Telmar |
| Nielsen Keeping Trac | Plan/Diameter |
| Media Monitors | Harris (Jefferson Data Systems) |
| Arbitron Portale People Meter | Strata |
| MRI | DoubleClick/DART |
| Scarborough | Net Ratings |
| TNS Ad$pender & Stradegy | SPRE |
| Publishers Information Bureau | CORE |
| TNS-BVS—Broadcast Verification System | SQAD, Media Market Guide & Ephron Net Costs |
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