That makes Active one of the largest media buying companies in the world, and when coupled with our corporate trading model, gives us serious clout when it comes to making media buys on behalf of our clients. The result: our clients are able to buy more, get more, and do more with their media budgets and existing plans.

Our investment and trading model provides us with the breadth and depth to purchase the media you want, in the time-slots, publications, sites and touch points you desire. We do not purchase undesirable or remnant media, or pre-set spots or space. Rather, we structure our media investments based on anticipated client needs and requirements, creating lower cost positions relative to the marketplace to expand client budgets or create additional media efficiency for our clients.

How do we know a good media buy when we see one? Active's media professionals (and there are nearly 200 of them) have significant experience in the media industry—they have been marketers, media planners, advertising agency executives, creative directors, client partners, and account planners… just like many of our clients.

An important note on teamwork: Our team works closely with yours to make sure that the media plan you have (or want) is the one you get. If you have an advertising agency, they will continue to oversee Active's performance, and no buy is ever completed without their written approval. Active will work with your advertising agency to understand your marketing challenges and target audiences.