
Active has more than 1,500 ongoing contracts in place with broadcasters and publishers, ensuring unrestricted quality in the media we purchase for our clients. And we guarantee audience delivery in accordance with industry standards. How are we able to do this?
We form financial relationships with broadcasters and publishers, investing capital and trading goods and services that these companies need to operate and grow their business. As a result of our ability to create a lower cost basis for the goods and services we trade, we are able to preserve that lower cost basis, relative to prevailing rates in the marketplace, when we acquire media and other services.
We develop principal partnerships with emerging media, technology and communications companies. This allows us to develop new ways to reach and connect with consumers--ways that you and your advertising agency may wish to explore.
We’re not just buyers, we’re marketers. Accordingly, our buying teams work with our media providers to develop strategic, value-added programs including websites, sponsorships, merchandising, product placement, bonus units, and billboards.
From the Olympics to the Super Bowl, from NASCAR to local events, we offer our clients more than standard buys. All opportunities are recommended in alignment with the plans and goals you and your advertising agency provide. As a result, corporate trade often affords you the opportunity to go beyond what you may be able to do from a budget perspective.