National Broadcast

The National Broadcast Department partners with every major broadcast television, cable, syndication and satellite provider, making strategic investments that have created the foundation for achieving our clients’ media objectives.  We are committed to providing multi-platform opportunities for reaching consumers and continue to invest in the new technologies that will define our industry.

Local Broadcast

More than 2,000 television and radio stations exist in the top 200 Dominant Market Areas across the country—and we have longstanding relationships with most of them. As a result, we bring our clients an unsurpassed understanding of local marketplace trends, consumer activities and emerging market opportunities. We continue to invest in broadcast verification technology and provide a dedicated resource for promotions and quality control so that we can react quickly to market changes and ensure that our buys remain aligned with our clients’ goals.

Digital & Emerging Media

Active’s Digital Marketing Department helps clients realize meaningful, targeted 1-1 connections using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. Based on broad and deep relationships within the media industry, we specialize in integrated digital media programs that extend your reach and use interactive engagement to stimulate and influence consumer behavior. This offering provides clients with the strategies and tactics to engage with innovative new technologies and extend their brand message to reach consumers on every available screen.

Print

Active’s Print Department develops and delivers integrated solutions with global, national, regional, and local B2B and B2C magazines and newspapers. We continuously identify ways to enhance marketing and advertising strategies, using the right combination of publications, placements, mailers, and innovative options like pop-ups and inserts. We use the latest syndicated research in conjunction with consumer insights to target delivery, ensuring we reach the right audience, in the right numbers, in all the right places.

Out-of-Home

Out-of-home, retail and digital are now seamlessly integrated, bringing you a wealth of opportunities to connect meaningfully, creatively and effectively with your customers—wherever they may be. Whether it’s traditional billboards and other outdoor displays, place-based media delivered within a highly specific environment, or digital signage, Active’s dedicated Out-of-Home Department is at the forefront of this increasingly important media practice. And thanks to our relationships with major out-of-home companies, Active is far ahead of the curve when developing media for emerging out-of-home platforms.

Youth Media

Reaching today’s digital generation requires creative strategies and tactics that go beyond traditional advertising and even “traditional digital” advertising. Active has the experience and expertise to work within alternative approaches—through music, branded experiences, mobile, online videos and games, product placement, brand-directed websites, and many others. In fact, we consult for a number of youth-targeted companies. Leveraging our relationships with this segment’s media leaders, we offer insights, strategies, and media placement opportunities relevant to the youth demographic, while addressing the safeguards necessary to market responsibly to this audience.

Direct Response - Broadcast

Companies are feeling the pressure to optimize their marketing budgets and the impact of their campaigns, making the ability to track effectiveness more critical than ever. Direct Response has become an increasingly important element of many marketing plans. Active’s Direct Response Department knows this critical medium inside and out. From strategy and planning to creative recommendations and execution, we can help you choose a telemarketing company or work as a liaison between you and your production company, providing direction and support as necessary.

Hispanic & Multicultural

The Hispanic, African American, Asian, Native American, and LGBT markets represent a combined $1 trillion annual spend. That’s enough to get the attention of most marketers—but learning the best way to engage this growing and powerful demographic can be challenging. Our global media department works across all platforms to ensure that our clients effectively reach their target audiences using the best possible blend of media, anywhere in the world.

Mobile

Mobile is the one channel that’s always on and always available. It’s increasingly popular among marketers looking to reach consumers in a personal and persistent way, and can be easily integrated into media campaigns, substantially increasing reach and performance. Active leverages its relationships to secure the mobile and SMS opportunities presented by TV networks, magazines, radio and web content providers, as well as those offered by mobile carriers looking to earn revenue by embedding advertising within their traditional telephony service.