Media

Media Services

Performance Driven by Data and Insights

Combining targeted data and thought-out media buying strategies, our integrated media placement division helps to improve your media outcomes and deliver on your goals. We employ a strategic, client-first approach. With the right mix of talent and technology, our multi-billion dollar media buying power ensures maximum return on your media investment.

Meet Our Media Expert

Bob O’Neill

Bob O’Neill

Bob O’Neill is EVP, Media Director at Active International. He is a 26-year veteran at Active and has risen through the ranks, in media, with distinction. Bob is responsible for overseeing Active’s Media Department and investment trading, creating transactions and products in media that assist client’s in achieving more.™ He is at the helm of Local TV & Radio, National Video & Audio, Print, Out-of-Home and the Digital activity within each of these media disciplines. Bob’s team combines thought-out media buying strategies and partnerships, to deliver integrated media placement that surpass client expectations.

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Featured Media Insight

Featured Insight

Complex Media Transactions

In the national television marketplace each year, whether it’s broadcast or cable, ratings and delivery has reduced by an average of 11 percent and yet media prices have increased 8 percent compounded. One of our solutions was to create an unwired market platform.

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