Meet The Expert

Alan Elkin

Alan Elkin

Alan Elkin is Chairman and Chief Executive Officer. He co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in its category and maintains a global footprint in 14 countries.



Prior to co-founding Active, Mr. Elkin’s career in the media industry began at Kaiser Broadcast, which, under his direction as Senior Vice President of Sales, became Field Communications and then Katz Media Group, the largest media representation firm in the United States. Mr. Elkin has been awarded the Entrepreneur of the Year Award by Ernst & Young, and has received the Averill Harriman International Trade Award and the British American Business Inc. (BABi) Award in recognition of Active's global accomplishments. In 2019, Mr. Elkin was recognized by the Broadcasting & Cable Hall of Fame with a Lifetime Achievement Award. He served as President of the Corporate Barter Council for the International Reciprocal Trade Association and has been on their board of directors for the past ten years. Mr. Elkin has made community involvement a priority. Active Cares, a charitable activity created in 1997, has provided contributions to close to 700 nonprofits. In 2005, he received the Medal of Honor from Good Samaritan Hospital for this work and in 2006 the company acquired the naming rights for the Active International Cardiovascular Institute, the new cardiovascular surgical center, at Good Samaritan Hospital. A native of New York, Alan received his B.A. degree from Brooklyn College.

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