Involved Media provides advertisers and agencies the ability to plan, execute, measure and optimize cross-screen programmatic and social media campaigns. As the company's chief operating officer, Assaf takes part in the design and implementation of the company's business strategies, plans and procedures. He helps to establish policies that promote the company culture and vision, and oversees the daily operations.
He also manages the partner/vendor relationships, and participates in expansion activities as well seeking and establishes corporate alliances.
Prior to that, Assaf was the founder and one of the owners of IronTraffic, an online advertising agency specializing in web based games and lead generation programs. He oversaw the interaction between the US marketing team and the IT department located in Israel.
Assaf was also Director of Business Development at TreeWay.com
He attended NYU and the Israeli Insurance College.