Meet The Expert

Catherine Boera

Catherine Boera

Catherine Boera is Senior Vice President, Director Communications Planning and Media Planning. She is responsible for creating communication plans that help clients reach their brand and messaging goals across all channels and touch points. She brings 20 years of strategic communication planning experience to Active, in both traditional and digital media.

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Background

Her expertise ranges from consumer and digital through social and experiential—and across a wide range of clients including Ford Motor Company, Chiquita and AT&T. Prior to joining Active, Catherine worked at Media Edge, JWT Detroit, Sawtooth Group, MVBMS and Y&R.
 
Catherine cites her biggest accomplishment as mother to her four children. Family time and community involvement shapes her time outside the office. Catherine teaches catechism at church and supports the Pearl River Fire Department where her husband is a volunteer firefighter. She holds an M.B.A. from the University of Michigan.

 

 

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