Meet The Expert

Jim Meskauskas

Jim Meskauskas

Jim Meskauskas is Executive Vice President, iNvolved Media and Active Digital Media.  Jim has recently joined Active’s wholly owned subsidiary, iNvolved Media, as General Manager where he oversees media strategy. He is also responsible for planning, execution and implementation, sales, as well as product and service innovation.

 

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Background

His expertise includes developing and driving delivery of high-impact communications strategy, combined with deep knowledge of media analytics, along with turning data into information and information into actionable insights.

He has more 20 years of media and advertising industry experience, both in cross-platform and digital marketing operations. Jim has conducted and overseen strategy, planning, buying, measurement, advertising and marketing technology along with marketing operations for Union Bank, Dole Fresh Vegetables, Life is Good, Home Market Foods, Vonnage, Thompson Reuters and Wild Dunes among others.

Passionate about history and cooking, Jim has combined both enthusiasms to become a minor expert on medieval cooking.