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In recent months, the industry has taken multiple steps forward to provide brand advertisers more confidence in the medium, with advancements in attribution, measurement, and research tools. Here’s a look at those developments.
We started CES 2020 at a “level-set” breakfast presentation with Shelly Palmer, sponsored by Discovery Networks, where to paraphrase one of Shelly’s comments, “there’s nothing new at the show.” We were able to confirm, after four days of exploration and tens of thousands of Fitbit-recorded steps, in general he was correct.
Ray Bojanowski, Mattress Discounters, Former Owner & CEO talks about value and savings without comprising media reach all put forth by the strength of our team. Here he shares his Active Story.
While there’s no one-size-fits-all approach to these challenging times for businesses, the media and research teams at Active International are here to help navigate now and plan for what’s next. Here are some topline consumption and media landscape findings to keep you up to date as we all navigate these unchartered times.
During this crisis, there is an overwhelming amount of information regarding stimulus packages, bond purchasing, and other economic jargon. Our research team wanted to put these headlines into context and give a broad overview of the current economic outlook. The following slides detail highly impacted industries, the economy overall, and what the government and fed are trying to do about it.
Our research & analytics teams are turning over every stone to try to help fortify client business in these challenging times. We were founded on planning client investments with the best possible return before placing a single dollar. And right now, it doesn’t make sense for every business to spend on media. But it also doesn’t make sense for every business to not spend. We’re committed to finding areas of opportunity for our clients. The following slides Here's a PDF on our observations, detailing the immediate media and business implications of the rapidly changing consumer response to coronavirus