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by Robert Acquaotta I have run out of superlatives to adequately describe the excitement of CES. While walking towards the Sands Convention Center, it struck me that it is hard to tell where the casino ends and the show begins. The environment is similar - same frenzy of seizure-inducing bright lights and same loudness of the crowd - except instead of a sea of slot machines, it is a sea of products and booths.
Brand managers are under intense pressure to personalize their marketing efforts. McKinsey calls data activation and personalization the heartbeat of modern marketing. Netflix is becoming a global giant by using machine learning to power personalization for customers.
But there’s a big danger to personalization as well. When done right, it can give managers unprecedented access to buyers at the right places and times. But done wrong, it can do long-term damage to any business. It can even destroy a brand.
Statistics show most corporate clients booking hotel stays are looking to realize cash savings, while at the same time, hotelier clients are looking to maximize revenues and increase market share. While these benefits may seem in conflict, through corporate trading Active Travel can deliver the additional value desired by each of them.
Active was formed 35 years ago with the mission of offering a differentiated, scalable and client centric form of corporate barter and trade. Our trades create spread, and we use that spread to create financial benefits to clients, and we derive our profits from the utilization of our spread. We are a no-fee model and we continue to be the leader in that area today.
In a barter transaction involving barter credits, an enterprise enters into a transaction to exchange a nonmonetary asset (for example, inventory) for barter credits. Those transactions may occur directly between principals to the transaction or include a third party whose business is to facilitate those types of exchanges
In reporting to the exchange of a nonmonetary asset for barter credits, it shall be presumed that the fair value of the nonmonetary asset exchanged is more clearly evident than the fair value of the barter credits received and that the barter credits shall be reported at the fair value of the nonmonetary asset exchanged.
Corporate trade is a strategy to create value typically in the form of cash savings or incremental business. Amazingly, while corporate trade creates substantial economic benefits, it is often misunderstood and consequently overlooked.