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Though it's only June, many retailers are beginning to plan for the upcoming holiday season. There is no doubt most retailers are bulking up their supply chain capabilities and fine-tuning their inventory planning to prepare for the busiest shopping season of the year in November and December, when roughly 30 percent of the industry's annual sales are on the line.
One of the main challenges that the hospitality industry faces in any market environment is how to properly allocate money for property improvement plans (PIP), which are the investment plans that hotel owners and management companies oversee in order to remain a part of their corporate brand(s). Hotel owners and managers want to ensure they get the highest average daily rate (ADR) possible, and one of the ways to do that is to invest in updating their properties and rooms with the latest technologies and amenities.
Managing supply chain risk requires much more than addressing logistical issues. The most effective supply chain risk management capabilities align and integrate with related marketing and finance processes and considerations.
It might be tough to see how corporate trade, travel, and charitable donations are connected, but Active International’s strength is its unique ability to recover or create value through corporate trading. In this case, there was an opportunity to create a donations program using our clients’ everyday budgeted group meetings and Active’s existing travel investments and inventories in our portfolio of hotels and resorts.
"During the past few years Active has become a real partner to IMAN Cosmetics. They understand our brand inside and out and the team is always bringing new ideas to the table. Together we've launched a variety of digital, mobile, social media and retail marketing programs. They make us feel important and we just keep adding more services because it works so well"
Men’s Journal wanted to bring their brand to a retail space and provide an opportunity for their readers to experience everything the magazine has to offer. They also wanted to promote and sell their advertiser’s products during the holiday shopping season.
Active provided an end-to-end solution which included identifying vendors, managing the RFP process and ongoing vendor deliverables (concept renderings, creative, location logistics, installation & dismantle).
Men’s Journal’s pop-up store was activated in Chicago with a launch gala and PR campaign. The store was open for two weeks during the holiday shopping season of 2011.
The volatile, shape-shifting business environment—fueled by accelerating change in technology and consumer behavior. As a result of this economy, boundaries are disappearing. Companies are no longer content, or able, to stay in their swim lanes.