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Bringing multifaceted financial solutions to brands so they are able mitigate their risk and achieve more is a far different solution than we may have been considered for in the past.
In the national television marketplace each year, whether it’s broadcast or cable, ratings and delivery has reduced by an average of 11 percent and yet media prices have increased 8 percent compounded. One of our solutions was to create an unwired market platform.
Active International expands its suite of best-in-class ad techproducts to deliver enhanced analytics and attribution capabilities. Datonics and Intent IQ gain scale and reach in delivering industry-leading technologies to the Fortune 500 through Active.
Active International & IBM Case Study: Helping companies achieve more with their assets and execute media campaigns more efficiently is a complex process that demands precision data analysis and expert focus.