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This year marked the eighth annual IAB NewFronts in NYC. The two "OOOO" digital video platforms – Hulu & Vudu - scored presentation slots on the same day back to back. So for your reading pleasure, we provide the following report to compare and contrast two major players in the digital video arena.
When Dollar Shave Club founder Michael Dubin launched his now famous YouTube video in 2012, no one imagined that it would cause earth-shaking tremors under razor behemoth Gillette. But it did. The tongue-in-cheek style video explaining the Club’s many virtues had a seismic effect. The day it was released, the brand’s website crashed from huge traffic. Within 48 hours, 12,000 orders were received. A few years later, Unilever bought the Club for $1 billion.
Brand managers are under intense pressure to personalize their marketing efforts. McKinsey calls data activation and personalization the heartbeat of modern marketing. Netflix is becoming a global giant by using machine learning to power personalization for customers.
But there’s a big danger to personalization as well. When done right, it can give managers unprecedented access to buyers at the right places and times. But done wrong, it can do long-term damage to any business. It can even destroy a brand.
by Robert Acquaotta I have run out of superlatives to adequately describe the excitement of CES. While walking towards the Sands Convention Center, it struck me that it is hard to tell where the casino ends and the show begins. The environment is similar - same frenzy of seizure-inducing bright lights and same loudness of the crowd - except instead of a sea of slot machines, it is a sea of products and booths.
In a barter transaction involving barter credits, an enterprise enters into a transaction to exchange a nonmonetary asset (for example, inventory) for barter credits. Those transactions may occur directly between principals to the transaction or include a third party whose business is to facilitate those types of exchanges
In reporting to the exchange of a nonmonetary asset for barter credits, it shall be presumed that the fair value of the nonmonetary asset exchanged is more clearly evident than the fair value of the barter credits received and that the barter credits shall be reported at the fair value of the nonmonetary asset exchanged.
Corporate trade is a strategy to create value typically in the form of cash savings or incremental business. Amazingly, while corporate trade creates substantial economic benefits, it is often misunderstood and consequently overlooked.