Search results for All Insights, All Years
For more than two years an international CPG company had been trying to sell a large industrial facility with outdated capital equipment. A significant impediment existed: No environmental testing had been done in the site’s 50 year history.
illycaffè wanted to create an experiential event in a retail environment while incorporating a point-of-sale opportunity.
Active helped illycaffè manage the RFP process, offset the budget by utilizing trade credits, and project managing the execution.
Post-brand awareness results exceeded their expectations. Plus, consumers were able to engage with product for purchase on-site or at a later date.