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Bringing multifaceted financial solutions to brands so they are able mitigate their risk and achieve more is a far different solution than we may have been considered for in the past.
In the national television marketplace each year, whether it’s broadcast or cable, ratings and delivery has reduced by an average of 11 percent and yet media prices have increased 8 percent compounded. One of our solutions was to create an unwired market platform.
Active International & IBM Case Study: Helping companies achieve more with their assets and execute media campaigns more efficiently is a complex process that demands precision data analysis and expert focus.
Active International expands its suite of best-in-class ad techproducts to deliver enhanced analytics and attribution capabilities. Datonics and Intent IQ gain scale and reach in delivering industry-leading technologies to the Fortune 500 through Active.
Will you provide an overview of Active’s international operations and where you see the greatest growth opportunities?
Active’s headquarters are in New York and we currently have offices in 15 countries around the world. We’ve invested heavily in our international division and the scope of our international operations gives Active a footprint that none of our independent competition can match.
With regard to Active’s evolution, how do you see the company positioned for the future?
When the company was founded more than 30 years ago, companies primarily came to us to solve an immediate problem. Our business model provided a financial benefit that improved the bottom line for companies in virtually every industry. Over time, and based on proven results, our clients realized that we could do more for them than simply be a problem solver, that we could help them achieve more.