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These days, Advertisers are showing their compassionate side and stepping up with reminders that their brands are here to help and will be there when we all get to the other side of the Covid19 Crisis.
We started CES 2020 at a “level-set” breakfast presentation with Shelly Palmer, sponsored by Discovery Networks, where to paraphrase one of Shelly’s comments, “there’s nothing new at the show.” We were able to confirm, after four days of exploration and tens of thousands of Fitbit-recorded steps, in general he was correct.
Wednesday began with a keynote speech, from Founder Jeff Katzenberg and CEO Meg Whitman about their soon-to-launch mobile-focused Quibi premium video streaming service, and ended with Linda Yaccarino, Chairman of Advertising and Partnerships of NBCU, in a keynote panel discussion on “If TV were invented today.”
by Robert Acquaotta I have run out of superlatives to adequately describe the excitement of CES. While walking towards the Sands Convention Center, it struck me that it is hard to tell where the casino ends and the show begins. The environment is similar - same frenzy of seizure-inducing bright lights and same loudness of the crowd - except instead of a sea of slot machines, it is a sea of products and booths.