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April 02, 2020

Consumers Crave It. Show Them You CARE.

Articles April 02, 2020

Thoughts on engaging with customers through Covid19.
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March 10, 2020

Active Joined the RAIN Podcast Business Summit

Articles March 10, 2020

Jason Endres, Associate Media Director of National Audio, shares his key takeaways from the RAIN Podcast Summit last week.
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March 03, 2020

Podcasting on the Rise with Measurement Following Suit

Articles March 03, 2020

In recent months, the industry has taken multiple steps forward to provide brand advertisers more confidence in the medium, with advancements in attribution, measurement, and research tools. Here’s a look at those developments.
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January 14, 2020

CES 2020: It's a Wrap

Articles January 14, 2020

We started CES 2020 at a “level-set” breakfast presentation with Shelly Palmer, sponsored by Discovery Networks, where to paraphrase one of Shelly’s comments, “there’s nothing new at the show.”  We were able to confirm, after four days of exploration and tens of thousands of Fitbit-recorded steps, in general he was correct. 
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January 10, 2020

CES 2020 Day 3 Recap: Amazon, Auto Stuff and Flights of Fancy

Articles January 10, 2020

Today was a chance to spend some focused time in the North Hall of the convention center and see what’s new in the area of automotive and related products. 
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January 09, 2020

CES 2020 Day 2 Recap: The Streaming Wars

Articles January 09, 2020

Wednesday began with a keynote speech, from Founder Jeff Katzenberg and CEO Meg Whitman about their soon-to-launch mobile-focused Quibi premium video streaming service, and ended with Linda Yaccarino, Chairman of Advertising and Partnerships of NBCU, in a keynote panel discussion on “If TV were invented today.” 
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January 08, 2020

CES 2020: Day 1 Recap

Articles January 08, 2020

It’s CES week!  Yes, it is the magical span of time between Christmas and Valentine’s Day that brings electronics and gadget fanatics more gifts and love than the two holidays combined. 
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November 22, 2019

Inventory’s Impact Ripples Throughout the Organization

Articles November 22, 2019

What are the reasons for inventory management success or failure? To answer that question, we convened a panel of industry experts using the Currnt platform.
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November 12, 2019

Agency View – ROI on Agency Culture

Articles November 12, 2019

Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.
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November 05, 2019

Original Article

Alan Elkin Receives Lifetime Achievement Award From Broadcasting & Cable HOF

Articles November 05, 2019

Active's Co-founder, Chairman & Chief Executive Officer was honored at the Broadcasting and Cable Hall of Fame event where he received that organization's prestigious Lifetime Achievement Award.

Original Article

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