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The Benefits of Incorporating Trade/Barter in a Media RFP (Part 2)

Articles May 24, 2021

In our first installment of The Benefits of Incorporating Trade/Barter in a Media RFP, we briefly discussed why more companies are RFP-ing barter companies either while they are conducting an Agency of Record (AOR) search or immediately after. In this second installment, we’ll discuss the specific objectives that can be met through barter.

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