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In recent months, the industry has taken multiple steps forward to provide brand advertisers more confidence in the medium, with advancements in attribution, measurement, and research tools. Here’s a look at those developments.
We started CES 2020 at a “level-set” breakfast presentation with Shelly Palmer, sponsored by Discovery Networks, where to paraphrase one of Shelly’s comments, “there’s nothing new at the show.” We were able to confirm, after four days of exploration and tens of thousands of Fitbit-recorded steps, in general he was correct.
Wednesday began with a keynote speech, from Founder Jeff Katzenberg and CEO Meg Whitman about their soon-to-launch mobile-focused Quibi premium video streaming service, and ended with Linda Yaccarino, Chairman of Advertising and Partnerships of NBCU, in a keynote panel discussion on “If TV were invented today.”
Active's Co-founder, Chairman & Chief Executive Officer was honored at the Broadcasting and Cable Hall of Fame event where he received that organization's prestigious Lifetime Achievement Award.