Insights

 Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.

Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.

by Robert Acquaotta  I have run out of superlatives to adequately describe the excitement of CES. While walking towards the Sands Convention Center, it struck me that it is hard to tell where the casino ends and the show begins. The environment is similar - same frenzy of seizure-inducing bright lights and same loudness of the crowd - except instead of a sea of slot machines, it is a sea of products and booths.