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This year marked the eighth annual IAB NewFronts in NYC. The two "OOOO" digital video platforms – Hulu & Vudu - scored presentation slots on the same day back to back. So for your reading pleasure, we provide the following report to compare and contrast two major players in the digital video arena.
When Dollar Shave Club founder Michael Dubin launched his now famous YouTube video in 2012, no one imagined that it would cause earth-shaking tremors under razor behemoth Gillette. But it did. The tongue-in-cheek style video explaining the Club’s many virtues had a seismic effect. The day it was released, the brand’s website crashed from huge traffic. Within 48 hours, 12,000 orders were received. A few years later, Unilever bought the Club for $1 billion.
Brand managers are under intense pressure to personalize their marketing efforts. McKinsey calls data activation and personalization the heartbeat of modern marketing. Netflix is becoming a global giant by using machine learning to power personalization for customers.
But there’s a big danger to personalization as well. When done right, it can give managers unprecedented access to buyers at the right places and times. But done wrong, it can do long-term damage to any business. It can even destroy a brand.
Our expertise is located across many sectors and we do not fit neatly into one box. This means our breadth and depth of experience enables us to flex, adapt and lead in a changing landscape.
Statistics show most corporate clients booking hotel stays are looking to realize cash savings, while at the same time, hotelier clients are looking to maximize revenues and increase market share. While these benefits may seem in conflict, through corporate trading Active Travel can deliver the additional value desired by each of them.