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We have certainly evolved to become a commercial innovation company. Our expertise, combined with the portfolio of companies we now bring to bear, allow for us to deliver an extensive range of solutions. We represent possibilities for companies to improve their bottom line, to expand and grow and to Achieve More℠ and that basically comes from our value creation proposition.
This year marked the eighth annual IAB NewFronts in NYC. The two "OOOO" digital video platforms – Hulu & Vudu - scored presentation slots on the same day back to back. So for your reading pleasure, we provide the following report to compare and contrast two major players in the digital video arena.
When Dollar Shave Club founder Michael Dubin launched his now famous YouTube video in 2012, no one imagined that it would cause earth-shaking tremors under razor behemoth Gillette. But it did. The tongue-in-cheek style video explaining the Club’s many virtues had a seismic effect. The day it was released, the brand’s website crashed from huge traffic. Within 48 hours, 12,000 orders were received. A few years later, Unilever bought the Club for $1 billion.
Brand managers are under intense pressure to personalize their marketing efforts. McKinsey calls data activation and personalization the heartbeat of modern marketing. Netflix is becoming a global giant by using machine learning to power personalization for customers.
But there’s a big danger to personalization as well. When done right, it can give managers unprecedented access to buyers at the right places and times. But done wrong, it can do long-term damage to any business. It can even destroy a brand.
Active was formed 35 years ago with the mission of offering a differentiated, scalable and client centric form of corporate barter and trade. Our trades create spread, and we use that spread to create financial benefits to clients, and we derive our profits from the utilization of our spread. We are a no-fee model and we continue to be the leader in that area today.
Statistics show most corporate clients booking hotel stays are looking to realize cash savings, while at the same time, hotelier clients are looking to maximize revenues and increase market share. While these benefits may seem in conflict, through corporate trading Active Travel can deliver the additional value desired by each of them.