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July 10, 2019
We have certainly evolved to become a commercial innovation company. Our expertise, combined with the portfolio of companies we now bring to bear, allow for us to deliver an extensive range of solutions. We represent possibilities for companies to improve their bottom line, to expand and grow and to Achieve More℠ and that basically comes from our value creation proposition.
May 13, 2019
A Tale of Two Newfronts
This year marked the eighth annual IAB NewFronts in NYC. The two "OOOO" digital video platforms – Hulu & Vudu - scored presentation slots on the same day back to back. So for your reading pleasure, we provide the following report to compare and contrast two major players in the digital video arena.
March 20, 2019
When Dollar Shave Club founder Michael Dubin launched his now famous YouTube video in 2012, no one imagined that it would cause earth-shaking tremors under razor behemoth Gillette. But it did. The tongue-in-cheek style video explaining the Club’s many virtues had a seismic effect. The day it was released, the brand’s website crashed from huge traffic. Within 48 hours, 12,000 orders were received. A few years later, Unilever bought the Club for $1 billion.
July 15, 2019
Active International Named Firehouse Subs® 2019 “Vendor of the Year”
Active International, a seven-year business partner with fast-casual restaurant chain Firehouse Subs®, was awarded the 2019 “Vendor of the Year” award on June 26 at the annual Firehouse Subs Franchise “Family Reunion” Conference hosted in Orlando, FL.
January 1, 2019
Accounting for Barter Transactions
In a barter transaction involving barter credits, an enterprise enters into a transaction to exchange a nonmonetary asset (for example, inventory) for barter credits. Those transactions may occur directly between principals to the transaction or include a third party whose business is to facilitate those types of exchanges
January 1, 2019
In reporting to the exchange of a nonmonetary asset for barter credits, it shall be presumed that the fair value of the nonmonetary asset exchanged is more clearly evident than the fair value of the barter credits received and that the barter credits shall be reported at the fair value of the nonmonetary asset exchanged.