Get the latest perspectives, insights, and solutions from our industry experts and discover how others are achieving more through commercial innovation.
Explore Our Insights:
March 31, 2020
COVID19 Changes in U.S. Marketplaces, Consumer Habits & Media Consumption
While there’s no one-size-fits-all approach to these challenging times for businesses, the media and research teams at Active International are here to help navigate now and plan for what’s next. Here are some topline consumption and media landscape findings to keep you up to date as we all navigate these unchartered times.
January 14, 2020
CES 2020: It's a Wrap
We started CES 2020 at a “level-set” breakfast presentation with Shelly Palmer, sponsored by Discovery Networks, where to paraphrase one of Shelly’s comments, “there’s nothing new at the show.” We were able to confirm, after four days of exploration and tens of thousands of Fitbit-recorded steps, in general he was correct.
January 9, 2020
CES 2020 Day 2 Recap: The Streaming Wars
Wednesday began with a keynote speech, from Founder Jeff Katzenberg and CEO Meg Whitman about their soon-to-launch mobile-focused Quibi premium video streaming service, and ended with Linda Yaccarino, Chairman of Advertising and Partnerships of NBCU, in a keynote panel discussion on “If TV were invented today.”
July 10, 2019
We have certainly evolved to become a commercial innovation company. Our expertise, combined with the portfolio of companies we now bring to bear, allow for us to deliver an extensive range of solutions. We represent possibilities for companies to improve their bottom line, to expand and grow and to Achieve More℠ and that basically comes from our value creation proposition.
May 13, 2019
A Tale of Two Newfronts
This year marked the eighth annual IAB NewFronts in NYC. The two "OOOO" digital video platforms – Hulu & Vudu - scored presentation slots on the same day back to back. So for your reading pleasure, we provide the following report to compare and contrast two major players in the digital video arena.
March 20, 2019
When Dollar Shave Club founder Michael Dubin launched his now famous YouTube video in 2012, no one imagined that it would cause earth-shaking tremors under razor behemoth Gillette. But it did. The tongue-in-cheek style video explaining the Club’s many virtues had a seismic effect. The day it was released, the brand’s website crashed from huge traffic. Within 48 hours, 12,000 orders were received. A few years later, Unilever bought the Club for $1 billion.
November 28, 2019
Active International Named Among Canada's Most Admired Corporate Cultures
TORONTO (November 28 2019) — Active International today announced it has been recognized for having one of the most admired corporate cultures in Canada. Active delivers high employee satisfaction, low turnover and 60%+ top line growth during a disruptive time in the media industry.
July 15, 2019
Active International Named Firehouse Subs® 2019 “Vendor of the Year”
Active International, a seven-year business partner with fast-casual restaurant chain Firehouse Subs®, was awarded the 2019 “Vendor of the Year” award on June 26 at the annual Firehouse Subs Franchise “Family Reunion” Conference hosted in Orlando, FL.