November 05, 2020
Active's Travel Advisory Welcomes New Board Member
Marina MacDonald, Chief Marketing Officer of Red Roof® has just been appointed to Active International’s Travel Advisory Board. A highly sought after thought leader, Marina is the 2020 Board Chair for the Hospitality Sales & Marketing Association International (HSMAI) a global organization of sales, marketing, and revenue management professionals, a Certified Hospitality Digital Marketer (CHDM), named one of the Top 30 Most Influential Women in Hospitality by Hotel Management and has been featured on the cover of LODGING magazine.
As Chief Marketing Officer at Red Roof, Marina is responsible for helping the company achieve its annual revenue goals and objectives by leading and directing the brand’s Sales, Marketing and Distribution programs. Marina develops targeted marketing initiatives that build the brand, support an integrated sales program aimed at increasing customer loyalty while also satisfying franchisee and stakeholder needs. In her time at Red Roof, Marina has been instrumental in guiding the company to explosive profitable growth and was pivotal in the creation of the successful brand extensions Red Roof PLUS+®, The Red Collection® and HomeTowne Studios by Red Roof®.
She also spearheads a company-wide initiative to support women in hospitality through Red Roof's Forum on Leadership for Women Entrepreneurs for which the American Hotel & Lodging Association (AHLA) awarded her the industry's Paving the Way award.
Prior to joining Red Roof, Marina served as Senior Vice President, Sales and Marketing for Remington Hotels as well as Vice President of Sales at Wyndham International.
Red Roof is an award-winning leader in the lodging industry known for obsessively listening to consumers and offering travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 650 properties in the U.S. and has expanded internationally to Brazil, Japan, and coming soon, Canada. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price.
ABOUT ACTIVE’S TRAVEL ADVISORY BOARD
The Active International Travel Advisory Board was created in 2003 and is comprised of leaders across the hospitality industry. The goals of the Board are to share ideas, advice and insights to enhance Active’s understanding of industry trends, needs and strategic opportunities to improve upon, innovate and better align our hospitality offerings and solutions.