January 21, 2021
AIC Hotel Group (The Hard Rock All-Inclusive Collection, Eden Roc-Nobu) VP of Marketing Shares Views on the Current State of the Industry
By Dominic Bencivenga, Chief Sales Officer, Worldwide Travel
We recently had a conversation with Frank Maduro, VP Marketing AIC Hotel Group. My relationship with Frank began over 20 years ago while he served as Director of Sales for Sandals and Beaches. Frank is a current member of the Active Travel Advisory Board for 6 years and has been a client of Active for over 10 years.
We discussed with Frank the current state of the industry and what impact the pandemic has had on the AIC Hotel Group Properties.
From Frank Maduro, VP of Marketing, AIC Hotel Group:
"We are fortunate to have been able to reopen our properties before many other hotels, and as a result, have seen better-than-expected occupancy. Through creative problem solving and agility, we have been able to pivot and shift strategies that have helped us navigate through this 'new normal'—whether through our enhanced safety protocols, aggressive promotions or flexible booking policies. As we head into the new year we remain hopeful and optimistic that we'll see a continued return of business, and we remain committed now more than ever to rebuild our guest's confidence in international travel."
Frank Maduro, VP of Marketing, AIC Hotel Group
All Inclusive Collection – the brand that introduced the world’s first-ever all-inclusive Hard Rock Hotels and Hard Rock branded golf courses – is thrilled to announce its new company name, AIC Hotel Group.
Coming from humble beginnings as a family-owned company, the AIC Hotel Group was at the forefront of introducing the all-inclusive concept to Mexico more than 30 years ago. The family’s longtime success in luxury hotels has set a standard of excellence that will come to life in an even greater way with this new business model.
AIC Hotel Group is comprised of luxury hotel properties in the U.S., including Eden Roc Miami Beach, Nobu Hotel Miami Beach, and Nobu Hotel Chicago (set to open in 2020) as well as throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana (the world’s first all-inclusive Hard Rock Hotel), Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Los Cabos, Nobu Hotel Los Cabos, and UNICO 20˚87˚ Hotel Riviera Maya, the first of a new luxury all-inclusive concept.
For information on how to book Hard Rock All-Inclusive rooms for your transient and/or group stays through our Active Travel Group using Trade Credits, contact Active Travel at email firstname.lastname@example.org.