Amplifying the Value of Leaseholds
A CPG company was maintaining a lease on a warehouse that was no longer needed.
Active committed to pay the remainder of the lease through the Cash Cross Purchase Program and found a sub-tenant for the property. Client committed to spend a multiple of the payment in media.
Working with their agency, Active placed National Cable and Local Television. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal.
- Client was relieved of lease payments
- Media placement according to established media buying strategy