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Amplifying the Value of Leaseholds

Challenge:

A CPG company was maintaining a lease on a warehouse that was no longer needed.

Solution:

Active committed to pay the remainder of the lease through the Cash Cross Purchase Program and found a sub-tenant for the property. Client committed to spend a multiple of the payment in media.

Execution:

Working with their agency, Active placed National Cable and Local Television. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal.

Benefits:

  • Client was relieved of lease payments
  • Media placement according to established media buying strategy

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