Mitsubishi

Discovering New Distribution Channels and Achieving Scalable Performance / Results

Challenge:

An OEM was not selling fully electric cars at acceptable volume.

Solution:

Active brought in strategic partners and funded a capitalized cost reduction program that resulted in a first year zero cost lease which was attractive to certain municipalities. The client made a commitment to purchase a multiple of the cost reduction amount in media through Active.

Execution:

Working with their agency, Active placed Local Television. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal.

Benefits:

  • Client quickly created scale
  • Media placement according to established guidelines
  • Client received no cost PR for creatively supporting municipalities’ green initiatives

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