Eliminating Carrying Costs on Real Estate Properties
Major Grocer / Retailer seeking to sell and realize maximum value for real estate properties no longer viable as store-front locations.
Active provided payment in Trade Credit at maximum value. Client committed to purchase media through Active for a combination of Cash and Trade Credit.
Working with their agency, Active placed Local Cable and Out of Home. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal.
- Client realized higher than liquidation value for the properties
- Media placement according to established guidelines
- Since the initial transaction, client has developed an ongoing , multi-year relationship with Active