Extending and Optimizing Experiential Marketing Budget
A CPG company was looking to create meaningful relationships, drive trial and amplify positive experiences with consumers through an influencer marketing program.
Develop and implement a customized Brand Ambassador campaign around key food-related events throughout the year. Budget augmented through a combination of Cash and Trade Credit.
10,000 Grilling Parties were held around the country. 65,000 trials were generated. 200,000 social posts and product reviews on Facebook, Twitter, Instagram and other blogging sites.
- Campaign results surpassed expectations
- Efficiencies realized by utilizing Trade Credits to offset costs including display and shipper production, fulfillment and social media.