Maximizing Supply Chain Capabilities
A major QSR needed help managing short-coded excess inventory.
Active Freight & Logistics consolidated and resold excess inventory from 19 distribution centers across the country to client approved channels. Client made a commitment to purchase media through Active.
Active placed Network Television and National Cable working with the client’s agency. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal.
- Client was relieved of excess inventory and received full market value
- Media placement according to established media buying strategy