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Maximizing Supply Chain Capabilities

Challenge:

A major QSR needed help managing short-coded excess inventory.

Solution:

Active Freight & Logistics consolidated and resold excess inventory from 19 distribution centers across the country to client approved channels. Client made a commitment to purchase media through Active.

Execution:

Active placed Network Television and National Cable working with the client’s agency. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal.

Benefits:

  • Client was relieved of excess inventory and received full market value
  • Media placement according to established media buying strategy

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