The Las Vegas Sands

Realizing Incremental Sales / Revenue and Enhancing Return on Invested Capital


A hospitality client was looking to increase room bookings.


Travel Cash Cross Purchase Program implementation. Client committed to place specific media through Active. Active commits to return 15% of the media spend in accretive room bookings to the client.


Media placed according to planned guidelines, specifications, costs and added value. Media posted as guaranteed. Incremental room bookings realized through Active’s Travel Group.


  • Client captured incremental room bookings within existing media budget
  • Media purchased according to established media plan

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