rhema-kallianpur

Realizing Incremental Sales / Revenue and Enhancing Return on Invested Capital

Challenge:

A hospitality client was looking to increase room bookings.

Solution:

Travel Cash Cross Purchase Program implementation. Client committed to place specific media through Active. Active commits to return 15% of the media spend in accretive room bookings to the client.

Execution:

Media placed according to planned guidelines, specifications, costs and added value. Media posted as guaranteed. Incremental room bookings realized through Active’s Travel Group.

Benefits:

  • Client captured incremental room bookings within existing media budget
  • Media placement according to established media buying strategy

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