adi-goldstein

Reducing Sponsorship Carrying Costs through Corporate Trade

Challenge:

Major Insurance Carrier was committed for a full season sports sponsorship. They were under resourced for other initiatives, but wanted to maintain a partial sponsorship.

Solution:

Active purchased a portion of the sponsorship for cash. The company made a commitment to purchase a multiple of the payment in media through Active. 

Execution:

Active placed National Cable, Digital, Print, Hispanic and Local TV and Radio working with the client’s agency. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal.

Benefits:

  • The client preserved their sponsorship and secured cash for other initiatives
  • Media placement according to established media buying plans

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