Colgate

Supporting Capital Projects and Creating Unrealized Value

Challenge:

For more than two years an international CPG company had been trying to sell a large industrial facility with outdated capital equipment. A significant impediment existed: No environmental testing had been done in the site’s 50 year history.

Solution:

After assessing the property, Active was able to purchase the site for full book value to the client through a Cash Cross Purchase Program. Client made a commitment to purchase a multiple of the payment in media through Active as well as Corporate Events (Hotels).

Execution:

Working with their agency, Active placed National Cable, Print and Digital. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal. Client implemented several Corporate Sales Meetings through Active’s Travel Group.

Benefits:

  • Client received full book value for the property
  • Media placement according to established media plans
  • Client realized a savings on Corporate Events

 

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