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Uncovering Media Efficiencies through Trade

Challenge:

A Pharmaceutical Company had slow moving, short shelf life inventory across multiple brands.

Solution:

Active provided payment in Trade Credit at full value. Client committed to purchase media through Active for a combination of Cash and Trade Credit.

Execution:

Working with the client’s agency, Active has placed DRTV. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal.

Benefits:

  • Client received full market value for inventory instead of facing liquidation
  • Media placements according to established media buying strategy
  • Client realized media efficiencies through trade credit utilization
  • Since the initial contract, the client has executed repeat transactions

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