Uncovering Media Efficiencies through Trade
A Pharmaceutical Company had slow moving, short shelf life inventory across multiple brands.
Active provided payment in Trade Credit at full value. Client committed to purchase media through Active for a combination of Cash and Trade Credit.
Working with the client’s agency, Active has placed DRTV. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal.
- Client received full market value for inventory instead of facing liquidation
- Media placements according to established media buying strategy
- Client realized media efficiencies through trade credit utilization
- Since the initial contract, the client has executed repeat transactions