July 23, 2020
2020 Political Ad Impact: Key Research
The Active Media Teams have put together to help guide our clients and agency partners to manage this election period and ensure desired outcomes. It’s a succinct overview simplifying some of the complexity, while providing key factors that will impact media as we approach the November. Political battle grounds, spending trending and Biden/Trump differing strategy point of views are included.
We hope you find it helpful. If your agency would like to talk to our media teams for further insights, please reach out to us.