Active works with our clients’ agencies to achieve measurable and significant savings. The agency’s fee structure remains intact, as does the agency’s role of providing objective marketing expertise and counsel to their clients.
Buying Process
Once the partner is formalized, the integration process begins. The agency will follow their normal strategic media planning process. Once a media plan is approved and benchmark pricing has been established, Active will evaluate the plan to assess which portions will deliver optimal client value. Upon completion of this analysis, Active submits a buy proposal and all parties will agree to the buying execution plan moving forward. It’s important to have the agency’s understanding of how trade will deliver value as early in the process as possible.
Best Practices
While Active will customize the process that works best for the agency and client, we suggest a series of proven best practices that our expertise has taught us yields the best results.
Active conducts Barter 101 and on-boarding meetings for agency teams
Active conducts ongoing business reviews with the client and agency
Active can provide agencies with our market purview
Active can provide complementary capabilities at the agency’s direction
Agency Resource
Active serves as a resource for clients as well as their agencies. While Active delivers measurable cash value to clients, we also work at their agencies specific direction, often as an extended arm of capabilities. Many agencies choose to involve Active in other clients’ business for the value we bring, and/or to enhance services across their client base.
Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.
First we want to offer our best wishes to you and your loved ones in these extraordinary times.
We at Active are committed to the safety and well-being of everyone.
We have transitioned our entire global team to a safe remote working environment and are ready and able to operate at full capacity to help you navigate these uncharted waters.
We are not naïve about challenges we face, but there is reason to be hopeful. Humanity has a good track record of meeting a crisis with stubborn resilience and emerging stronger, smarter, and more empathetic.
We look forward to taking that journey with you.
The Active Team
