Operating in Today’s Media Marketplace
Emerging digital, mobile and social media (DMS) channels are putting pressure on us all to develop new strategies for connecting with customers. The opportunities and challenges this shift presents for advertisers have been well documented. But it raises an interesting question - how are media companies dealing with these changes?
Active International commissioned a research study to examine how media companies are evolving their business, inventory and pricing models to adjust to the shifting media landscape. The report focuses on how media executives are adjusting their business models to accommodate the rise of new digital, mobile and social (DMS) advertising channels.
Simply fill out the form below and you'll gain access to our exclusive survey results.