Active International expands its suite of best-in-class ad techproducts to deliver enhanced analytics and attribution capabilities
Datonics and Intent IQ gain scale and reach in delivering industry-leading technologies to the Fortune 500 through Active
AlmondNet Group subsidiaries, online data company Datonics and cross-device technology company Intent IQ, have entered into a long-term strategic business partnership with Active International, a global business solutions company. The partnership provides Active International with access to Intent IQ’s cross-device addressable driven solutions and Datonics’ enriched data. In return, Intent IQ and Datonics gain scale and reach in delivering their industry-leading technologies to the Fortune 500 through Active.
“We are excited about our partnership with Active International because as an industry leader, they provide us with an opportunity to showcase the benefits of our technology to a broader audience. Global brands will have access to our extensive suite of industry-leading targeted advertising solutions and products, and our patented cross-device dynamic graph,” said Roy Shkedi, CEO, AlmondNet Group. “Through this partnership, our technology enhances their offerings and provides us with an incredible opportunity to scale our businesses.”
“As a data-driven company, with media as a core competency, Active continues to seek and invest in best-in-class technology partners and platforms to enhance our capabilities and ensure our clients can maximize returns as well as the impact of their digital media investments and assets,” said Alan Elkin, Chairman, CEO and co-Founder of Active International. “Through our long-term business partnership with AlmondNet Group, and the addition of Intent IQ’s cross-device technology and Datonics’ data to Active’s portfolio of media products, we can provide a more robust suite of digital products and platforms, along with insights and expertise, to help our clients navigate the media marketplace to achieve more.”
Intent IQ’s premier offering is its patented Dynamic Device Graph, which is a superior hybrid of deterministic and non-deterministic methods that yield unrivaled accuracy and reach, and provide clients with unmatched performance.
Datonics provides marketers with proprietary search, purchase-intent, life-stage, demographic and B2B data based on 180+ million U.S. and Canadian users. The company’s data is made available to marketers through its many partners across the ad tech ecosystem, including DSPs, DMPs, SSPs, Trading Desks and more.
About AlmondNet Group
Founded in 1998, the AlmondNet Group is made up of the parent company AlmondNet (www.almondnet.com) and its subsidiaries Datonics and Intent IQ. The parent company AlmondNet Inc., which has developed an extensive suite of industry-leading targeted advertising solutions and products, is focused on R&D and the licensing of its extensive portfolio of enabling technology and Intellectual Property including over 100 granted patents covering numerous areas of the targeting landscape and ecosystem, including profile based bidding, behavioral targeting, data monetization and cross device addressable advertising and attribution.
About Intent IQ
Intent IQ is a provider of privacy-friendly, patented cross-device technology solutions for the digital media ecosystem, enabling partners to recognize, connect with, deliver relevant advertising to, and attribute conversions from target audiences across all of their devices, including on/from the Safari browser. The company’s patented Dynamic Device Graph provides a view of consumers across all of their devices, enabling partners to engage with and acquire them as customers.
Datonics (www.datonics.com), a subsidiary of AlmondNet, is the Internet’s leading independent aggregator and distributor of highly granular and proprietary search, purchase-intent, life-stage, demographic and B2B data. Datonics’ 550+ pre-packaged segments and unlimited number of custom keyword-derived segments facilitate the delivery of highly relevant, privacy-sensitive ads to consumers on all of their devices. Datonics is headquartered in New York City with a research and development center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI).
About Active International
With 34 years of experience, Active International (www.activeinternational.com) is a global business solutions company that drives performance and improves business outcomes for leading brands. A data-driven company, with media as a core competency, Active operates a full service media agency based in New York. In addition to media, Active brings to bear a broad portfolio of competencies such as Asset Disposition/Merchandise Sales, Real Estate, Retail Marketing, Travel and Hospitality, and Freight & Logistics. Through the application of its core business model, Active creates financial benefits and engineers sustainable business solutions that deliver measureable results. The company has offices in 16 countries.