• Corporate Barter Company Helps Fruit Grower Introduce New Product in Major Market

    Putting more muscle into a product launch

    A major fruit grower and distributor was introducing a new snack product in a major test market.

  • Selling Assets through Corporate Trade – Active International

    Industrial-sized value

    An international CPG company had been trying to sell a large industrial facility with outdated capital equipment that had become costly to maintain.

  • They’ve introduced us to some best-in-class suppliers and the fact that we’ve been able to apply trade has allowed Sharp to save considerable dollars while working with premium suppliers. I view Active as an extended part of the team."

    Teresa Siebert, Associate Director, Marketing Communications, Sharp Electronics
  • Excess Inventory Optimized through Corporate Trade

    Optimal value, right next door

    A major home and building supply retailer was in possession of several real estate parcels adjacent to existing stores.

  • Exchange for Media through Corporate Trade

    A cool idea for driving store traffic

    A leading producer of frozen prepared meals wished to harness the excitement of supermarket grand openings to increase sales of its products.

  • Corporate Trade Helps Beverage Company Exit a Sponsorship

    Taking the exit ramp from a sponsorship

    A global beverage company needed to exit a major auto racing series sponsorship that no longer met their strategic objectives. It was necessary to do this without incurring a loss.

  • An international casual fashion label needed to maintain their media budget and avoid a loss on excess inventory

    Transforming merchandise to media

    An international casual fashion/activewear label needed to maintain their national media budget and avoid a loss on excess inventory.